Cool colors convey trust, while warm colors are associated with passion. It’s the opposite: stick to the essential colors, but the right ones. Wait! That doesn’t mean you should create a rainbow. However, if you’re aiming to appeal to younger people, changing the font can make a huge difference in your logo. Having a serif was right decades ago, and it’s still right if your audience still belongs to an older generation. Circles, lines, and text are often dispensable. Figure out which elements are excess in your logo and get rid of them.
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In a world full of visual stimuli, minimalism makes sense. It’s a trend, sure, but it has its reasons to be the way it is. Your goal is always to improve your communication. When answering those questions, it’s very important to guarantee the changes do not pawn your brand’s recognition. But, first, think about how deep you want the change to be, and which elements should remain no matter what. What to Do Next?Īfter having established you need to redesign your logo, there are various paths where you can start from. In the presence of significant changes, be sure your logo reveals those additions. Now and then, things may go well, and you add employees or create a new line of products. You may have a solid presence and, all at once, a new brand comes in your way, speaks to your audiences, and starts having outcomes you took years to achieve. When you’re willing to do those changes, your logo should reflect them. Evolved Values and MissionĪs the market changes and new social concerns come up, people expect new things from your business. Is your brand becoming more mature? Or is it ready to speak to a younger audience? If your company is changing its tone, maybe it’s time to do a refresh. The trick is: study your market situation and analyze your position, by following the guide below. It takes commitment, effort, time, and eventually money. There are a few questions that should help you decide if it’s time for a change.
Now, as you’ll see, this is no easy task, so reaching out to design companies might be a great way to go on about it – visit this site for that! Key Criteria to Consider a Logo Redesign
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I’ll give you some tips on how to modernize your logo. So, if your company has been in the market for some time now, and if you want to keep up with the way people communicate nowadays, stick around. On the other hand, readability is a tactical issue to be considered, in this digital era. On the one hand, that is exactly the reason for the change: as the brand’s visual identity was already recognized, there was no longer the need to identify its name. Why was that, if they’re the most sold car brand in the world? A couple of months ago, Toyota, for example, removed its wordmark and opted for a flat redesign. Probably you’ve noticed that, in recent years, even the most famous brands have changed a thing or two in their logos. ‘But why should I modernize it?’, you may ask.